Bill Hortz of the Institute for Innovation Development recently sat down with Dan Darchuck, Co-Founder and CEO of Topturn Capital, an independent financial advisory firm headquartered in Monterey, CA which manages the Topturn OneEighty mutual fund and delivers innovative asset management strategies to institutions, individuals and leading financial advisors. Of particular interest is how they have successfully incorporated surfing references and terminology to communicate their unorthodox investment methodology and approach to investing.
Hortz: Besides your physical proximity to the California coast, why is your firm so steeped in surfing terminology and analogies?
Darchuck: Necessity, as they say, is the mother of invention. In a state as populous as California it is very difficult to come up with a unique name for a company that hasn’t already been taken. Early in our formation we were working with a marketing firm to develop some options. They were batting some things around, but hadn’t been able to develop anything that grabbed us. One evening during that process, our Chief Investment Officer, Greg Stewart, said, “Dan, you’re an old surf dude from way back. Why don’t you go home and think up some surfing terminology that we can use in the name of the company.” I came back the next day with Topturn Capital. A topturn is the sharp turn you see a surfer make off the top of the wave to stay in the momentum of the moving water. I think it’s a perfect analogy for our investing style. If you don’t have momentum currently, get it… and, once you have it, do whatever you can to keep it. That is why we isolate and strive to ride performance momentum wherever it exists across asset classes and immediately pivot to attempt to stay clear of weakening conditions and downturns.
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Written Bill Hortz, Founder & Dean, Institute for Innovation Development on Harvest Exchange.