The booking engine is used by hotels, not guests.

Steve Jobs famously said that people don’t know what they want until you show it to them. Avvio’s AI-powered hotel booking engine, allora.ai, can do much the same thing after analyzing 400 million guest experiences. So much so, hotels can almost predict what the next guest is going to do with their holiday. (Daily Mail)

The AI-powered system was created by Avvio, a hotel data firm, to come up with suggestions such as the ideal suite considering the customer’s profile, or informing the customer of upcoming spa promotions they could use on their holiday. Hotels use the engine on their websites to enhance travelers’ booking experience. It also aims to convert more browsing into actual reservations.

Over 500 hotels around the globe are using the technology. The system has already powered £ 3 billion in transactions.

How Avvio’s engine works

Gone are the days when travelers were content with poring through generic travel and hotel brochures to figure out their holiday. Allora.ai instead cuts to the chase and displays banners, advertising, messaging, and images that would appeal to the specific customer.

This it can do because its AI algorithm has trained on millions of guest experiences (good or bad) and is now smart enough to offer the best outcome to the potential guest.

The system produces a result considering both the individual hotel as well as potential options at any of the other 500 hotels on Avvio’s database.

The advantages for hotels

Because allora.ai can customize and enhance the guest’s booking experience, hotels generate more bookings as well as repeat reservations. The enhanced revenues help to pay for the cost of the system fairly quickly.

Another crucial advantage is that hotels no longer have to depend solely on third-party booking aggregators such as Booking.com and Expedia. They can therefore wrest back some control on the inflow of guest reservations, as well as make substantial savings on booking commissions.

Hotels can plow back the savings into enhancing guests’ experience as well as the facilities at their premises.

Compared to the booking sites, Avvio takes a 3% cut only on completed, checked-out bookings.

By offering potential guests an enjoyable and efficient booking experience using artificial intelligence, hotels can fully take advantage of the pent-up demand that would be unleashed by the inevitable recovery from the pandemic.

More direct bookings mean better profits.

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