FinTech: WhatsApp Adds ‘Pay’ Button To Contacts List For Quick And Easy Payments To Loved Ones
P2P (Peer-to-Peer) payments through WhatsApp simplified in Brazil and India.
An exclusive report by PYMNTS reveals that WhatsApp, the messaging platform owned by Meta Platforms (NASDAQ: FB), has added a new “Pay” button for facilitating payments to persons in a user’s contacts list such as friends, relatives and family.
“We’re always working on new ways to unlock the potential of payments on WhatsApp,” Stephane Kasriel, Meta’s head of commerce and financial technologies, said in an email to PYMNTS.com. “By adding a Pay button to the contact card on WhatsApp, we hope to make sending payments even more intuitive.”
Last month, WhatsApp launched a cashback scheme in India for P2P payments made through its app.
In India: Cashbacks for P2P payments
Last month, the WhatsApp messaging platform was allowed by the National Payment Corp. of India (NPCI) to add 60 million more users. Promptly after that Reuters reported that the messaging platform was planning to give cashbacks of up to ₹33 for peer-to-peer payments, while a similar incentive was being tested for merchant payments.
“Offering safe, secure, and easy-to-use digital payments is an important part of scaling India’s digital economy, and we’ll continue to drive awareness of payments on WhatsApp as part of our broader efforts to bring the next 500 million Indians onto the digital payments ecosystem,” a WhatsApp spokesperson said then.
Related Story: In India, WhatsApp To Roll Out Cashback Rewards For P2P Payments
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