The Microsoft move is being interpreted as a challenge to Google’s search supremacy.

Microsoft (NASDAQ: MSFT) is considering the integration of OpenAI’s ChatGPT3 technology into its Bing search engine, a nod to the latter’s rising popularity and potential use for answers to queries in conversational language. That would be a huge change from the Google search engine’s link-based responses to search questions. (Computerworld)

The news is based on reports in The Information and Bloomberg. OpenAI launched the latest version of its ChatGPT bot on November 30. The software produces human-similar conversational responses to user prompts from across a huge range of subjects.

Meanwhile, data from similarweb.com shows Bing had a mere 2.95% share in internet search globally, dwarfed by Google’s (NASDAQ: GOOGL) massive 91% share.

According to The Information, the Bing/ChatGPT3 integration may surface as early as in Bing’s March 2023 release. Notably, Microsoft made an investment of $1 billion in OpenAI in 2019, to garner the benefits of AI for more universal economic benefits. The two companies had entered a multi-year agreement to develop AI supercomputing technology on Microsoft’s Azure cloud computing service.

Another report last month from The Information said Microsoft had considered building a “super app” that could combine shopping, messaging, web search, news feeds and other services in a one-stop smartphone app. This initiative has been inspired by a mobile strategy that was successfully adopted by Tencent (HKG: 0700).

Related Story: OpenAI Launches ChatGPT, A New Conversational AI System

Image by Peter Pieras from Pixabay