Well, almost – You must be an accredited investor in the US able to invest at least $10,000.

Arta, a Mountain View, Calif., based startup that calls itself a Digital Family Office, has come out of stealth and announced a raise of over $90 million from Sequoia Capital India, Ribbit Capital, Coatue Management and more than 140 angel investors.

Arta uses AI technology to unlock the “financial superpowers” of the ultra-wealthy to make lucrative investments in public markets and provide access to alternative assets such as private equity, venture capital, and real estate funds. (CISION PR NEWSWIRE)

“Arta unlocks the access, personalization, and connections that, until now, were available only to the ultra-wealthy through their family offices,” the company said in a statement. “Family offices typically employ teams of professionals who use sophisticated financial strategies and tap into exclusive investment opportunities. Through technology, Arta aims to bring these advantages to millions more people globally.”

“Everyone should have a chance to take charge of their financial life in the same way that wealthier and financially savvier people do,” said Caesar Sengupta, CEO and Co-Founder of Arta Finance. “So we’re doing this the way we know best – by breaking down barriers to sophisticated finance with technology.”

Benefits for members

· Access alternative assets like private equity

· Get liquidity without selling stock by availing a line of credit against their assets

· Create highly personalized, automated portfolios using stocks, bonds, options, and leverage

· Clear and transparent pricing that includes no trading commissions or custody fees. Eligible members can choose performance-based pricing.

“Arta’s digital-forward approach stands to unlock new investment opportunities that have previously been out of grasp for millions of people,” explained Michael Gilroy, General Partner, Coatue. “We see an opportunity to scale Arta’s mission to help more people achieve their wealth goals.”

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