Misinformation ban might not go far enough… or could stop nothing.

Social media firm Facebook announced that it has banned “deepfake” videos from their platform. These altered videos – typically incorporating AI – appear that people are doing or saying something that they really did not do or say.

Facebook Vice President Monika addressed the topic ina blog this week:

“Manipulations can be made through simple technology like Photoshop or through sophisticated tools that use artificial intelligence or “deep learning” techniques to create videos that distort reality – usually called “deepfakes.”

The firm’s moderators will monitor online content. They plan to remove any content edited with machine learning or AI technology “in ways that aren’t apparent to an average person and would likely mislead.”

However, Bickert said in the post that the ban doesn’t cover “parody or satire, or video that has been edited solely to omit or change the order of words.”

Read the company’s full post here.

Does the Facebook Deepfake Ban Go Far Enough

The new policy immediately drew criticism from media outlets like Vox and the Washington Post. Both media outlets raised concerns about an edited video from last year that made it appear that Speaker of the House Nancy Pelosi was slurring her words. The Post noted that this “new policy may not cover the controversial Pelosi video.”

Congresswoman Jennifer Wexton also tweeted criticism on the subject on Tuesday. Rep. Wexton wrote:

“Call it what you want—deepfake or cheapfake—it’s still disinformation and @Facebook needs to do more to stop it from spreading. Last year, I pressed Mark Zuckerberg on his lack of a plan to combat deepfakes & his refusal to remove a deceptively edited video of @SpeakerPelosi.”

Meanwhile, Saniat Sohrawardi, a Rochester Institute of Technology researcher, told CBS that no reliable automated methods have really emerged to identify deepfakes. This means that Facebook is going to need a lot of humans to monitor millions of posts on its platform.

“There aren’t any very reliable ways to detect the fakes yet, at least none published that would be good for open-world detection,” he said.

Related: Artificial Intelligence: Using Augmented Reality (AR) to Record the Skills of Retiring Workers For Posterity