Artificial Intelligence: Gaffe by Microsoft’s Robotic Editor at MSN

The AI software illustrated a story about Little Mix singer Jade Thirlwall (on the left) with an image of her band-mate Leigh-Anne Pinnock (right).

Microsoft (NASDAQ: MSFT) has egg on its face after an AI software deployed in replacement of human editors at MSN mixed up images of mixed-race members of the band Little Mix. (The Guardian)

The robotic editor ran band member Jade Thirlwall’s personal reflections on racism using the picture of her colleague Leigh-Anne Pinnock.

Around end-May, Microsoft told approximately 50 journalists that their contracts, scheduled to expire June 30, would not be renewed. According to The Seattle Times, Microsoft intended to replace the human news production contractors by artificial intelligence software.

Little Mix’s Thirlwall not amused

The goof-up at MSN had Thirlwall up in arms. Fresh from her attendance at a recent Black Lives Matter in London, she vented her exasperation with Microsoft in an Instagram post.

It read:

“@MSN If you’re going to copy and paste articles from other accurate media outlets, you might want to make sure you’re using an image of the correct mixed-race member of the group.”

“This shit happens to @leighannepinnock and I ALL THE TIME that it’s become a running joke,” she said. “It offends me that you couldn’t differentiate the two women of color out of four members of a group … DO BETTER!” at odds with its own robots

Now, this is really interesting. The Guardian claims that MSN staff were told to delete any story that the robotic software would pick from The Guardian relating to the above incident. That could include the Little Mix image mixup and alleged racist bias.

It appears that the robot editor decided that stories in other publications on the MSN mixup at Little Mix were very interesting and published them. Unfortunately, the human staff had to delete these stories.

MSN also told them to do the same if the robots ran with The Guardian story.

However, that’s not the end of it. The hapless human staff was also told that the robots might try to overrule the deletion and publish it again.

Related Story: Microsoft Sends Contracted Journos Packing; Deploys AI Software Instead                                                  

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Alternative Investments/ESG: A Shariah Compliant ETF Tracking China ‘A’ Shares Debuts In Malaysia

Value Partners Group Ltd listed today the VP-DJ Shariah China A-Shares 100 ETF, the world’s first Shariah-compliant A-share exchange traded fund (ETF), on Bursa Malaysia. The ETF provides investors exposure…
Artificial Intelligence: Tably, An AI-Powered App, Can Tell How Your Cat Is Doing
July 28, 2021     Artificial Intelligence, News, which uses AI to improve animal health outcomes, has created Tably, an open beta app that “a cat parent” can download and better understand their pet’s health and mood….
FinTech: Alternative Investments Platform Yieldstreet Funded Over $2 Billion
July 27, 2021     Alternative Investments, FinTech, News

Yieldstreet offers retail investors the opportunity to invest in alternative asset classes such as real estate, marine, art, legal finance, and commercial lending. Products are offered across a range of…
Venture Capital: DataRobot Banks $300M Series G; Acquires Algorithmia

DataRobot announced today its raise of $300 million in a Series G round led by existing investors Altimeter Capital and Tiger Global and joined by new investors Counterpoint Global (Morgan…