Artificial Intelligence: Gaffe by Microsoft’s Robotic Editor at MSN

The AI software illustrated a story about Little Mix singer Jade Thirlwall (on the left) with an image of her band-mate Leigh-Anne Pinnock (right).

Microsoft (NASDAQ: MSFT) has egg on its face after an AI software deployed in replacement of human editors at MSN mixed up images of mixed-race members of the band Little Mix. (The Guardian)

The robotic editor ran band member Jade Thirlwall’s personal reflections on racism using the picture of her colleague Leigh-Anne Pinnock.

Around end-May, Microsoft told approximately 50 journalists that their contracts, scheduled to expire June 30, would not be renewed. According to The Seattle Times, Microsoft intended to replace the human news production contractors by artificial intelligence software.

Little Mix’s Thirlwall not amused

The goof-up at MSN had Thirlwall up in arms. Fresh from her attendance at a recent Black Lives Matter in London, she vented her exasperation with Microsoft in an Instagram post.

It read:

“@MSN If you’re going to copy and paste articles from other accurate media outlets, you might want to make sure you’re using an image of the correct mixed-race member of the group.”

“This shit happens to @leighannepinnock and I ALL THE TIME that it’s become a running joke,” she said. “It offends me that you couldn’t differentiate the two women of color out of four members of a group … DO BETTER!” at odds with its own robots

Now, this is really interesting. The Guardian claims that MSN staff were told to delete any story that the robotic software would pick from The Guardian relating to the above incident. That could include the Little Mix image mixup and alleged racist bias.

It appears that the robot editor decided that stories in other publications on the MSN mixup at Little Mix were very interesting and published them. Unfortunately, the human staff had to delete these stories.

MSN also told them to do the same if the robots ran with The Guardian story.

However, that’s not the end of it. The hapless human staff was also told that the robots might try to overrule the deletion and publish it again.

Related Story: Microsoft Sends Contracted Journos Packing; Deploys AI Software Instead                                                  

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Artificial Intelligence: AMD Takes On Rivals In The AI Chip Sweepstakes
December 7, 2023     Artificial Intelligence, News

Chipmaker AMD (NASDAQ: AMD) has unveiled a range of innovative AI solutions spanning from data centers to personal computers. The AMD Instinct MI300 Series features data center AI accelerators, while…
Digital Assets: Robinhood Debuts Crypto Trading On Its App In The EU
December 7, 2023     Digital Assets, FinTech, News

Robinhood (NASDAQ: HOOD) has launched its Crypto app in the European Union (EU), allowing eligible customers to engage in crypto trading with the added incentive of earning Bitcoin rewards. Customers…
FinTech: Samsung Electronics Ties With Mastercard’s Wallet Express
December 7, 2023     FinTech, News

Samsung Electronics (KRX: 005930) and Mastercard (NYSE: MA) have partnered to launch the Wallet Express program, offering banks and card issuers a cost-effective way to expand digital wallet offerings. Through…
Venture Capital: Revaia, Europe’s Biggest Female-Led VC Firm, Racks Up $160M For Second Fund
December 7, 2023     ESG and Sustainability, News, Venture Capital

Revaia, Europe’s largest female-founded venture capital firm, has successfully raised €150 million ($160 million) for its second fund, Revaia Growth II. The funding was secured from sovereign wealth funds, family…