The foods and beverage giant launched a hub each in Dallas, USA, and Barcelona, Spain.

PepsiCo’s (NASDAQ: PEP) new digital hubs to be located in Dallas and Barcelona will create as many as 500 jobs in the data-related and digital fields over the coming three years, and boost the company’s drive to digitalize its global network. (CISION PR Newswire)

“The hubs will accelerate the way PepsiCo develops, centralizes and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across our global operations,” the company said in a statement.

While the Dallas Hub will support the company’s North America-based businesses: PepsiCo Foods North America and PepsiCo Beverages North America, the Barcelona hub will be a focal point for the PepsiCo Global Digitalization priority programs.

Benefits for PepsiCo

The hubs will also be the launchpad for the development of PepsiCo’s digital capabilities such as AI and machine learning.

Using predictive decision-making tools, employees would be able to manage the increasing complexity of the business more efficiently.

On the other hand, customers will have real time visibility into sales and inventories and also receive PepsiCo products of consistent quality at the correct price, location and time.

According to PepsiCo, it chose Dallas and Barcelona for their top-tier talent pools, education systems and regional infrastructures.

Previously, the company deployed AI to monitor quality consistency in its Cheetos product, optimizing water consumption and plugging leaks in factories.

Related Story: Pepsi Deploys AI To Monitor Cheetos Quality