Artificial Intelligence: This Indian Startup Helps Enterprises Connect With Customers

Yellow Messenger provides AI-based automated conversation on channels such as WhatsApp.

Yellow Messenger addresses a new trend – the shift of user engagement for enterprises to new age channels such as WhatsApp, Google Assistant and Alexa. Founders Raghu Ravinutala and Jaya Kishore Reddy Gollareddy were far-sighted enough in 2014 to see the potential of conversational AI as a conduit between enterprises and mobile customers. (

Rashid Khan soon joined as the third co-founder and is now chief product officer of Yellow Messenger. The three are pictured above.

Yellow Messenger

Today the company provides an enterprise with an AI-platform to build conversational experiences for customers and employees across a multitude of channels. These include Microsoft Teams, Slack, Facebook Messenger and WhatsApp.

The proprietary technology enables seamless orchestration between bots, applications, and humans. Enterprises across industries can use it for managing HR, Sales and Marketing, Customer Support, and ITSM Automation.

Yellow Messenger: COVID-19 makes Q1 of 2020 the busiest since 2017

The pandemic has had a favorable impact on Yellow Messenger’s business.

“Since March, we’ve seen a surge in demand for conversational AI automation especially from players in the e-commerce, banking, insurance, retail, healthcare, and FMCG industries, especially to digitize their call center,  automate their sales engines and drive direct-to-consumer commerce,” says Ravinutala.

Enterprises suddenly faced a disruption of normal business practices due to the virus outbreak. They needed alternative means to stay connected – and quickly.

According to Ravinutala, the average time to close and implement a deal has telescoped from three months to three days. This is an indication of the burgeoning demand for the Yellow Messenger platform.

A great new development for the startup is that even FMCG and retail companies are using the platform. They offer direct-to-consumer services on WhatsApp.

Clients include Accenture, Flipkart, and Grab.

Yellow Messenger has support for more than 120 languages on its platform.

Capital raising

Lightspeed Venture Partners and Lightspeed India Partners led a recent Series B round amounting $20 million.

Yellow Messenger will apply the funding for expanding internationally and approach businesses in the U.S., Europe, Latin America, and Asia-Pacific regions.

It will also invest in further developing its multilingual bot capabilities, improving enterprise integration and for a developer marketplace for virtual assistants.

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