FinTech: Banking Giant Truist Acquires Gamified Savings App Long Game

The terms of the acquisition by Truist were not disclosed.
Truist Financial Corporation (NYSE: TFC) has acquired Long Game, a mobile savings gamification app that changes how users engage with their bank by using prize-linked savings and casual gaming to motivate smart financial behavior, driving account growth and client retention. The result of a 2019 merger between BB&T and SunTrust, Truist is the sixth-largest bank in the US and has $488 billion of assets. Long Game, founded in 2015, is a fintech startup with a team of 12 people. (CISION PR NEWSWIRE)

Long Game has raised over $20 million in funding and is led by co-founder and CEO Lindsay Holden. At Truist, she will lead a team for technology innovation and developing new client-facing solutions.
“Truist’s commitment to helping people build financial wellness is exactly what we are about at Long Game,” said Holden in a statement. “We’ve revolutionized bank engagement and are eager to apply ourselves to creating disruptive technologies that help Truist deliver a human touch in new ways.”
“At Truist, we are laser-focused on shaping the future of finance with innovative people and products – and democratizing entrepreneurial opportunity while we do it,” said Vanessa Indriolo Vreeland, head of corporate development and Truist Ventures. “Long Game is a female-led business with a diverse team of incredibly talented innovators creating unique solutions to help people achieve financial confidence.”
Related Story: Brex Acquires Pry Financials For $90M

Latest Alternative Investment News

Digital Assets: 1% Of Chileans Sign Up For Worldcoin; Rush Seen In Argentina, Too
Worldcoin, the innovative biometric wallet and ID project, is making significant waves in Chile as it surpasses a remarkable milestone. The organization has reported that over 200,000 Chileans have embraced…

FinTech: Atom Bank And Kamma To Partner For Greening UK Mortgage Assets
Atom bank and Kamma have formed a significant partnership aimed at addressing the pressing concerns of climate change. This collaboration brings together Atom bank’s cutting-edge banking technology with Kamma’s climate…

Venture Capital: Slope, A B2B Solutions Provider Backed By Sam Altman, Scores $30M Funding
Slope, a two-year-old AI startup based in San Francisco, has secured a substantial $30 million equity round led by Union Square Ventures and featuring participation from OpenAI’s CEO, Sam Altman….

Artificial Intelligence: Palantir Awarded $250M Contract By US Department Of Defense For AI R&D
Palantir Technologies Inc. (NYSE: PLTR) has secured a significant contract worth $250 million with the US Defense Department. The primary focus of this contract is the research and development of…