Breitling sets off the trend with its Top Time Limited Edition.

Breitling Top Time watches now have their own secure digital identity. The Arianee-powered blockchain will record their proof of authenticity and ownership. Breitling now has the status of being the first watchmaker to provide a blockchain-powered e-warranty. (Breitling.com)

Top Time watches with blockchain identity

Much like a passport, the Arianee blockchain links the guarantee directly to the watch, providing it with an inalterable identity with effect from March 26.

By scanning the watch’s e-warranty card the owner can download a digital wallet with the passport stowed inside. The passport contains details of the watch such as its serial number, its ownership and service history, and the date of activation of its warranty.

Only 2,000 Top Time watches will be made. An early version featured in Thunderball, the 1965 James bond movie.

“This innovative service will offer an additional layer of value for Breitling Top Time owners by eliminating the need for a physical authenticity certificate,” Breitling said. “Additionally, it will enable the transfer of the warranty. With such blockchain-based digital passport, collectors no longer need to keep paper records and can engage with the brand as much as they wish, under full anonymity.”

Customers looking to dispose of their Top Time watch can do so easily by verifying its authenticity and ownership. They can also transfer ownership through a simple, secure blockchain transaction.

Customers to benefit

Breitling said the technology allowed them to strengthen their connections with customers, all the while ensuring their privacy.

“We are proud to be able to offer an augmented ownership experience to Breitling’s Top Time clients through an enhanced warranty program,” said Arianee. “Our open-source protocol is specifically built to make it easy to create and manage digital identities to ultimately add more value to brands and clients.”

The Arianee consortium members include luxury brands such as Vacheron Constantin, Audemars Piguet, Poétique Paris, Verlan and Roger Dubuis.

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