New regulations outline what constitutes fake news in China.

Fake news is a term generating a lot of buzz in the United States. But in China, the term has taken on a whole new meaning. The country has issued new guidelines that will ban online video and audio suppliers from using artificial intelligence to disseminate “fake news.”

The new laws will make it illegal to publish deepfake videos or “fake news” without disclosure. Any usage of artificial intelligence or virtual reality must make it very clear the intent of the video. The Cyberspace Administration of China said these new rules go into effect on January 1, 2020.

Deepfake Worries Rattle Chinese Elite

The Chinese agency is very concerned about deepfake technology that uses AI to generate realistic videos. These videos further suggest that a person in the video said or did something that they did not in real life. The agency also said that deepfake technology could “endanger national security, disrupt social stability, disrupt social order and infringe upon the legitimate rights and interests of others.”

The regulatory decision raises liability concerns for the nation’s top video platforms. These streaming giants include Tencent Video, Alibaba’s Youku, iQIYI. In addition, short-video platform Kuaishou and Douyin will likely crack down harder on deep fake technologies.

Earlier this year, the Chinese app ZAO ignited controversy after it unveiled its platform. ZAO allows users to swap faces with celebrities, sports stars and even politicians using artificial intelligence. The platform saw millions of downloads and generated instant concerns about user privacy.

Related: Workers Trust Artificial Intelligence More Than Their Bosses