Fidelity Diversifying Solutions will offer liquid alternatives, products that make hedge fund like strategies available to regular investors.

Fidelity Investments has launched Fidelity Diversifying Solutions, a new division offering investors access to hedge-fund like strategies inside a liquid alternatives wrapper, according to a report by Bloomberg.

Headed by president Vadim Zlotnikov, the new unit has already commenced hiring employees, and offering investment products.

Liquid alternatives are getting investors’ attention amidst record market volatility and hardening interest rates. The pandemic reignited waning interest in liquid alternatives following years of easy money that sparked a multi-year bull run in stocks.

Fidelity filed last year with the SEC for the launch of the Fidelity Global Macro Opportunities and Fidelity Risk Parity.

Erol Alitovski, a Morningstar strategist, told Bloomberg that liquid alternatives are attracting buying interest both from retail and institutional investors, and that inflows during the first two months of this year were already $8.2 billion.

“We’ve heard from our clients that they are looking to diversify,” beyond traditional stocks and bonds, Zlotnikov said in a statement. “We’ve explored these areas in the past, but today and going forward we have a strategic commitment to building a world-class alternative franchise.”

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Image Credit: Fidelity (Glassdoor)