FinTech: Block’s Square Acquires GoParrot For Its Restaurant Platform
GoParrot is an all-in-one digital ordering and marketing platform for restaurants.
In a Wednesday blog post, Square, which is part of global fintech Block, Inc. (NYSE: SQ), announced its acquisition of GoParrot, a digital ordering and marketing platform. GoParrot’s advanced marketing software and platform enable restaurants to easily connect and interact with their customers. However, the terms of the acquisition were not disclosed. (Square)
Square sellers get a customizable white-label app that merchants can design for their own brand. Buyers using the app can place orders while viewing top-selling items and deal popups.
GoParrot’s advanced marketing software for restaurants offers multi-stage automated efforts for campaigns around abandoned carts, holidays, and more.
Square sellers can also generate detailed marketing reports to view customer engagement and revenue growth.
Integration with Square
GoParrot was already partnering with Square and the integration enabled:
- Loyalty integration with the existing Square Loyalty program
- Automated, data-driven marketing CRM that uses customer data to send personalized promotions and recommendations
- Mobile-optimized web and app ordering that integrates with Square, Chowly, and 3rd-party delivery
Based in New York, GoParrot was founded in 2017.
Related Story: Square Inc, The Company, Renames Itself Block
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