Lifetise, led by CEO and co-founder Caroline Hughes, helps you plan to afford the things you want in life.

Innovate Finance recently crowned Caroline Hughes a “Standout 35 Star” and included her in its annual Women in Fintech Powerlist. Her Lifetise startup is raising £250,001 on crowdfunding platform Seedrs through issue of 5.88% equity at a pre-money valuation of £3,999,888. The startup has already raised a sum of £179,889.  (CROWDFUND INSIDER)

Accenture’s FinTech accelerator picked Lifetise in 2019. It says it is in advanced negotiations with a top UK bank for a licensing deal.

Financial services for women

“In Lifetise, I’m building a financial planning platform that reflects women’s financial lives, as well as men’s,” said Hughes to CrowdFund Insider. “This shouldn’t sound revolutionary in 2020, but it is and it creates a huge opportunity to grow the market by making financial services more relevant to women.”

Financial lives include dreams and these could be buying a home, having kids, getting married and retirement. Currently, the Lifetise platform offers guidance in planning for a home and having a kid.

Why crowdfunding

Hughes said to City A.M.: “I have the ambition to grow Lifetise so it can help many millions of people. Crowdfunding is a key part of this.”

“We’re really invested in helping people work out what to do with their money at every stage of their lives, so we’re with them for the long-haul! We want our customers to be able to own a piece of Lifetise and share in our successes.”

“I want our investors to be a diverse group of people that reflects our customer base. Crowdfunding is perfect because you can invest from as little as £10, so it opens it up to everyone.”

Related Story:  FinTech: Loans at Figure Tech Jump 300% after Last Week’s Rate Cut by the Fed