Shop Pay will be available to Shopify merchants selling on the two social media platforms.

Shopify (NYSE: SHOP) says social media platforms are now “our digital Mainstreet.”

Brands, and their merchants, need to have a presence on these platforms and ensure a smooth shopping and checkout experience. Shopify merchants on Facebook (NASDAQ: FB) and Instagram can now offer the Shop Pay payment option to their customers, the company said in a blog. ( –Shopify)

Shop Pay

After this integration, shoppers on Facebook and Instagram will see Shop Pay as a payment option in Facebook Pay – alongside credit card, debit card, and PayPal.

Shoppers can also pay in installments through Shop Pay.

When purchasing these social platforms, shoppers will enjoy the same fast and secure checkout experience which they get when using Shop Pay with brands like Allbirds, Kith, Beyond Yoga, and Jonathan Adler.

What’s more, consumers will benefit from a ‘one-click’ checkout experience because Shop Pay remembers and encrypts their details.

Shop Pay will initially roll out on Instagram and then follow on Facebook.

Shop Pay is a highly popular payment option. In 2020, it completed 137 million orders. Between its launch in 2017 and the end of 2020, Shop Pay facilitated nearly $20 billion in cumulative GMV. It was also one of the first methods to ensure a carbon-neutral payment.

After completing their shopping, customers can track their purchases and confirm that the delivery emissions have been offset from their purchases.

Social media platforms are morphing into e-commerce venues

“People are embracing social platforms not only for connection but for commerce,” said Carl Rivera, General Manager of Shop. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”

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Image credit: Shopify