A customer can buy the RV or boat and apply for financing from within the site.

U.S. Bank has teamed up with customer engagement technology provider Rollick to revolutionize the process of purchasing recreational vehicles (RVs) and boats. Through their joint effort, they have introduced the U.S. Bank RV and Boat Marketplace, which offers a convenient and efficient buying experience for U.S. Bank customers and dealerships.

Setting a precedent among American financial institutions, the U.S. Bank RV and Boat Marketplace allows potential buyers of RVs and boats to explore dealer inventories and apply for financing directly on the platform. This service is available to both existing U.S. Bank customers and non-customers, while all RV and boat dealers affiliated with U.S. Bank can participate without any additional charges. (U.S. Bank)

The marketplace is accessible through the U.S. Bank website and will soon be integrated into the U.S. Bank Mobile App.

John Hyatt, Executive Vice President of Dealer Services at U.S. Bank, acknowledged the growing influence of digital platforms on consumer behavior. He emphasized that the U.S. Bank RV and Boat Marketplace empowers buyers during the shopping and financing stages by providing a seamless and secure digital experience. Through this innovative tool, customers can confidently browse, compare, and obtain pre-approval for their desired recreation vehicle.

The collaboration between U.S. Bank and Rollick, a prominent technology player in the recreation industry, benefits not only buyers but also RV and boat dealers and original equipment manufacturers (OEMs).

By partnering with a trusted source like U.S. Bank, dealers and OEMs gain access to a wider customer base and the ability to connect with qualified buyers. Jason Nierman, Co-Founder and Chief Revenue Officer of Rollick, said the shared expertise and customer acquisition channels would contribute to the success of U.S. Bank’s enhanced RV and boat buying experience.

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