Venture Capital: Honasa Consumer Raises Sequoia-Led $37M Series F

January 3, 2022 | News, Venture Capital

The round valued Honasa at over $1 billion, vaulting it into unicorn status.

Honasa Consumer has become the 45th startup to achieve unicorn status this year, when it raised a $37 million Series F round led by venture capital firm Sequoia Capital. The round also had participation by Belgium-based investment fund Sofina Ventures and the UAE-based India-focused fund Evolvence Capital. Honasa (from Honest/Natural/Safe) operates the brand Mamaearth. The brand is endorsed by celebrities from Bollywood. Its other brands include The Derma Co and House of Brands. (Forbes)

Founded by husband-and-wife team of Varun and Ghazal Alagh in 2016, Honasa previously raised $50 million in July. That round was led by Sequoia Capital and Belgium-based investment company Sofina Ventures. The company sells its products in over 1,000 cities in India.

Honasa will use the funds to expand its portfolio of personal care D2C (direct-to-consumer) brands, product innovation, distribution and marketing.

Honasa co-founder and Chief Investment Officer Ghazal Alagh said, “Since millennials’ personal care concerns are dynamic and with our direct-to-consumer approach, we’ve been able to build an extensive portfolio of products across the baby care, skincare, haircare and colour cosmetics under Mamaearth and a portfolio of over 40 products under The Derma Co.”

“Mamaearth has established itself as a clear market leader in this digital-first consumer goods space and Sequoia is delighted to double-down on the partnership in this journey,” said Sequoia India Managing Director Ishaan Mittal.

Related Story: Indian Fantasy Gaming Group Dream Sports Raises $840M

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
FinTech: Lloyds To Acquire Stake In Loyalty App Bink
January 4, 2022     FinTech, News

Lloyds Banking Group (LON: LLOY), Britain’s biggest mortgage provider, will acquire a minority stake in loyalty app Bink, according to a report by Sky News for an undisclosed amount that…
Digital Assets: Coinbase CEO Armstrong Said To Have Splurged $133M On Home In LA
January 4, 2022     Digital Assets, News, Real Estate

An iconic property in Bel Air, Los Angeles, designed by internationally acclaimed English architect John Pawson changed hands last month for $133 million and the buyer was Coinbase (NASDAQ: COIN)…
Alternative Investments/ESG: VegTech Invest Launches Plant-Based Innovation & Climate ETF

VegTech Invest advisory has launched the VegTech Plant-based Innovation & Climate ETF (Ticker: EATV), its first financial product. The ETF offers exposure to publicly traded companies actively innovating with plants…超·世界.png
Venture Capital: Chinese AI Startup Parametrix Raises $100M, Turns Unicorn
January 4, 2022     Artificial Intelligence, News, Venture Capital

Chinese AI company has raised $100 million in a Series B round led by Sequoia China and joined by existing investors 5Y Capital and Gaorong Capital. Though the valuation…