FinTech: India’s Cashfree Payments Empowers Marketing Platform DASH With Android-Based POS

September 14, 2022 | FinTech, News

The low-cost, mobile-based POS terminals allow DASH to collect payments in India’s Tier-3 towns.

Indian fintech Cashfree Payments’ POS solution softPOS allows delivery partners, sales agents and field service professionals to collect payments from the customer’s doorstep. DASH, a tech-driven marketing company that helps brands in the FMCG and food commodities segment via its network in the country’s Tier-3 (semi-urban) towns, has deployed softPOS to collect payments using Android phones doubling as POS terminals. (CISION PR NEWSWIRE)

The softPOS mobile terminals can be used by businesses to generate Unified Payments Interface (UPI) QR codes, create payment links, enable card payments NFC-based Tap and Pay, and record and manage cash collections — giving them a low-cost alternative to physical POS machines.

DASH has a network of digitally connected Demand Aggregators and Fulfillment Partners, over 2,000 of them. DASH delivers to their door-step within 24 hours of order. Once the order is delivered, the Fulfillment Partner collects the payment using Cashfree Payments’ softPOS.

Reeju Datta, Co-Founder, Cashfree Payments, said, “Our partnership with DASH illustrates the significance of our softPOS, a cost-friendly alternative to physical POS machines that lets businesses turn any Android phone into a POS device. softPOS has positively impacted DASH’s payments collections process, especially in Tier-3 areas where cash still constitutes a significant portion of the payments made. We’re proud to play a key role in DASH’s vision to make the semi-urban market more accessible for brands.”

Related Story: Cash Is Still King In India’s Vast Rural Hinterland, Says RapiPay

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