The list has 30 funds, trusts, and ETFs with other investment options.

The Ethical Buy List has arrived amongst a flurry of new ESG products sweeping the market.

The firm interactive investor (ii) has released the ACE 30.

The ACE 30 is an interactive list of ethical funds for retail investors in the United Kingdom.

As noted, the ACE 30 comprises 30 funds, investment trusts, and ETFs. The list comprises three different investment styles: Avoids, Considers and Embraces.

Breaking Down the Ethical Buy List

Let’s take a look at how ii breaks down the three categories.

First, funds on the avoid category focus on exclusions of companies, sectors or specific business practices.

Second, funds in the consider category are exploring a range of environmental, social and governance (ESG) in their portfolios.

Third, groups in the embrace category are funds that specialize in firms that provide positive social and/or environmental outcomes.

“Now they also have the Ace 30 list of the 30 best in class – thoroughly researched and monitored by our experts,” said interactive investor, head of personal finance Moira O’Neill.

“In future, as the ethical investment sector matures, we would expect to be able to add new investments in asset groups and investment categories that are currently under-represented in the Ace 30, such as U.S. and Japanese equities, property and smaller companies.”

Meanwhile, Richard Wilson, CEO of interactive investor, echoed O’Neill’s sentiment.

“We are immensely proud to have launched the UK’s first retail rated list of ethical funds for those who wish to better align their investments with their own ethical values,” Wilson said. “In putting forward investment ideas, platforms have a duty to ensure that investors’ interests are at the heart of their thinking. Impartiality and transparency are crucial. Our customers can have full faith in our recommendations since there are no … hidden motives for our lists.”