Liquefy to Digitize the Landmark Mayfair Luxury Hotel

October 22, 2019 | Digital Assets, Investments, News

The Digitalization of Illiquid Assets on Blockchain

Hong Kong-based Liquefy will be the provider for a consortium of Gulf families on a real estate digital securities project. The program has $1 billion worth of real estate assets in the pipeline. The first “digitalized” asset will be a luxury hotel in the Mayfair district of London worth $600 million.

Liquefy is a technology platform specializing in blockchain applications. The company enables the issuance of digital securities backed by illiquid assets such as real estate property.

How Liquefy Works With Illiquid Assets

Digitization aims to leverage the secure and immutable qualities of blockchain technology to enable the digital recording and transfer of economic interests in the property. Utilizing blockchain technology, future change of control and sales of the London hotel would be faster and more secure.

“We are excited to be working on this fantastic opportunity with top families from the Gulf, and beginning with a Mayfair property of such high quality,” said Adrian Lai, CEO of Liquefy. “As blockchain technology progresses we’re seeing accelerating interest in digital securities from the real estate sector. The deal sizes and [the] pipeline has grown exponentially over the past year. We’re certain that there’s huge potential for technology to enable new business models in the real estate ecosystem that lower operational costs and increase liquidity.”

Apart from real estate assets, Liquefy’s enterprise-ready platform allows institutions and investors to both digitize their alternative assets. These assets include sports teams and rare collectibles. Liquefy’s online platform provides the tools for digital securities issuance, with a comprehensive compliance protocol for over 50 jurisdictions.

[Related: Bitcoin Beat Tech Stocks This Year; Yes You Heard That Right]

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