Venture Capital: LIVEKINDLY Collective Raises $335M, Becomes A Top-Funded Plant-Based Food Company
The company will use the money to expand its products and marketing reach.
LIVEKINDLY Collective, which is a portfolio of plant-based food brands plus a media platform, and is run by senior executives from the global food industry, announced on Monday its raise of $335 million led by The Rise Fund, the global impact investing platform managed by TPG. This round was joined by existing investor Rabo Corporate Investments, the investment arm of Rabobank, S2G Ventures, and other existing investors. The raise brings LIVEKINDLY’s total funding to date, and within its first year, to $535 million. (BusinessWire)
The startup said the funding also catapulted it into the ranks of the top three highest-funded and fastest-growing plant-based food companies globally.
The meat industry and the planet
According to LIVEKINDLY, the meat industry has a significant and damaging impact on the planet.
Animal agriculture is responsible for up to 33 percent of all freshwater consumption in the world, while livestock takes up almost 80 percent of agricultural land.
Meanwhile, the meat and dairy industries emit 14.5% of the world’s greenhouse gases.
LIVEKINDLY recognizes that the world needs to move to a more sustainable plant-based system. By its estimates, the plant-based meat market could be worth $35.4 billion by 2027.
Plant-based – the future of food
“We are building a global pureplay in plant-based alternatives – which we believe is the future of food,” said Roger Lienhard, Founder and Executive Chairman of Blue Horizon Group and Founder of LIVEKINDLY Collective. “In just one year, we have raised a significant amount of capital, which testifies to the urgency of our mission and the enormous investment opportunity it represents. We believe the momentum behind plant-based living will continue to grow in both the private and public markets.”
The Rise Fund, an arm of the TPG Group, works with growth-stage, high potential, mission-driven companies that have the power to change the world. With over $5 billion under management, Rise offers expertise to help businesses achieve the UN Sustainable Development Goals.
Investments in plant meat, a.k.a alternative proteins, zoomed to $3.1 billion in 2020 compared to 2019, according to Bloomberg, which cited The Good Food Institute.
Use of funds
LIVEKINDLY will use the latest funding to expand into high-growth countries such as U.S. and China, for strategic acquisitions, new partnerships, and innovation in plant-based food products.
According to one report, this may be the company’s last round of funding before it goes for an IPO.
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