Artificial Intelligence: LVMH Ties With Google Cloud For AI-Powered Experiences At Maisons Luxury Brands

https://dailyalts.com/wp-content/uploads/2021/06/news-cover-1-1000x550-1.jpg

The objectives are demand forecasting, inventory optimization, and personalizing customer experiences.

LVMH (EPA: MC) announced today its tie-up with Google (NASDAQ: GOOGL) Cloud for the development of cloud-based AI solutions. LVMH and Google Cloud will work together and deploy the latter’s cloud technology and AI/ML tools for every part of the value chain at LVMH – from product development to supply chain, to the interfaces with employees, partners, and customers. (CISION PRNewswire).

The solutions will be deployed to assist Maisons’ employees to improve business operations, elevate customer experiences, all the while protecting LVMH’s privacy and security. Google will also create AI upskilling programs for the luxury group’s teams and establish a Data and AI Academy in Paris to enhance their expertise and innovation in this technology. It will also help modernize LVMH’s IT infrastructure.

High ambitions in AI

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area. By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience,” said Toni Belloni, Group Managing Director, LVMH.

Franck Le Moal, IT director for the luxury retailer, revealed to WWD that the pandemic forced the luxury industry to shift to an omnichannel format virtually overnight. Meanwhile, LVMH brands Sephora, Louis Vuitton, and Dior had already taken the lead in the group by deploying ML for various applications.

“We thought that if we are able to do such things with these three labels, we must be capable of doing something through a significant investment at the group level, with the technological means, talent, a center of expertise, global data computing, we can offer these services and accelerators in the other houses,” the executive said to WWD.

Related Story:  IBM Study Finds The Pandemic Accelerated AI’s Rollout

Image Credit: LVMH                                                   

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Shape

Latest Alternative Investment News

https://dailyalts.com/wp-content/uploads/2022/08/10_sound_box_2.0_payment_terminal_storage_optimization-2-800x500-1.jpg
FinTech: India’s PayTM Gets Heat From Proxy Advisory Firm
August 12, 2022     FinTech, News

Proxy advisory firm Institutional Investor Advisory Services India Ltd. (IiAS) has issued a note ahead of PayTM’s (NSE: PAYTM) annual shareholders’ meeting on August 19 calling for the replacement of…

https://dailyalts.com/wp-content/uploads/2022/08/planet-g69e0d7747_640.jpg
Venture Capital: Lockheed’s Venture Arm To Boost Investment In Space Startups
August 12, 2022     News, Venture Capital

Lockheed Martin (NYSE: LMT) and its venture finance arm Lockheed Martin Ventures plans to boost the latter’s investment outlay from $200 million to $400 million.

https://dailyalts.com/wp-content/uploads/2022/08/picpay-lover.jpg
Digital Assets: Brazilian Fintech PicPay Launches Crypto Exchange With Paxos

PicPay, the well-known Brazilian payment app, has got its shoe in the crypto door in partnership with Paxos, a leading regulated blockchain infrastructure company. Picpay is opening crypto trading services…

https://dailyalts.com/wp-content/uploads/2022/08/one-braham-logo-2.jpg
FinTech: Telecom Behemoth BT Adds Barclaycard Payments To Partnership Network For Micro-Businesses
August 12, 2022     FinTech, News

BT (LON: BT.A), the telecom major, announced that Barclaycard Payments had joined its partnership network seeking to help the growth of UK microbusinesses. BT customers with 0-5 employees would get…