Digital Assets: NBA and Meta Extend Collaboration For Basketball In The Metaverse

January 27, 2023 | Digital Assets, News

52 games of the league will be available to be enjoyed using VR (virtual reality) technology.

The NBA has announced an extension of its partnership with Meta to broadcast 52 games using virtual reality technology in the metaverse. The games will be available on Xtadium, a co-viewing platform, and five of them will be presented in a more immersive way on Horizon Worlds, Meta’s flagship metaverse app. This move aims to provide existing fans with a more interactive experience and attract new fans familiar with VR technology to the sport.

Meta and NBA in the metaverse

Meta director of metaverse media content Sarah Malkin stated: “VR’s superpower is making it possible to immerse yourself in shared experiences with friends and fans from around the world, and we’re thrilled to bring these killer features to the NBA Arena and live games.” (

In addition to the games, fans will also have the opportunity to purchase NBA-licensed apparel on Meta’s Avatars Store across various apps, including Whatsapp, Instagram, and Facebook.

Meta director of sports media and league partnerships Rob Shaw said: “Meta’s immersive VR technology is opening up new opportunities for sports fans to engage and interact with their favorite NBA teams. Fans will be able to express their fandom by donning their favorite team’s gear on Avatars and enjoy more live NBA games.”

The NBA has been actively exploring new technologies to expand its reach, such as the launch of NBA Top Shots in partnership with Dapper Labs and a partnership with Sorare to create an NFT game.

Related Story:  WEF Launches Virtual Global Collaboration Village In The Metaverse

Image Credit: Flickr

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Digital Assets: Ledger, Maker Of Crypto Security Hardware, Raises Nearly All Of $100M Series C Round
March 31, 2023     Digital Assets, News, Venture Capital

Paris-based startup Ledger, which makes hardware wallets for cryptocurrency investors, has raised €100m ($109m) in funding, valuing the company at €1.3bn. The round was led by investors including Digital Finance…
FinTech: Cogo And Eliq Partner To Help Banking Customers Enhance The Energy Efficiency Of Their Homes
March 31, 2023     ESG and Sustainability, FinTech, News

Cogo, a fintech which collaborates with banks to assist customers in decreasing their carbon footprint as a carbon footprint management firm, is partnering with Eliq, a company that specializes in…
Venture Capital: The LSP Dementia Fund Closes €260M (US$283M) To Address Dementia, One Of The Most Significant Health Crises Of Our Era
March 31, 2023     Latest News, News, Venture Capital

The LSP Dementia Fund has reached a final close at €260 million (US$ 283 million), surpassing its initial target of €100 million. The fund, which is managed by EQT Life…
Artificial Intelligence: The DAGGER AI Model Gives Advance Warning Of Dangerous Solar Storms
March 31, 2023     Artificial Intelligence, News

Researchers have developed an AI-based model that combines satellite data and machine learning to predict where an impending solar storm will strike on Earth, offering 30 minutes of advance warning….