FinTech: New Co-Branded Mastercard From Victoria’s Secret And Bread Financial

March 29, 2022 | FinTech, News
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The credit cards aim to provide “a modernized credit offering across channels.”

Financial services company Bread Financial (NYSE: ADS) flagged off today a co-branded credit card program with Victoria’s Secret, the world’s largest retailer of intimate garments. The two organizations also renewed their three-decade long brand partnership. (BusinessWire)

“People are looking for payment methods and rewards that match their individual interests and daily lives,” said John Levitsky, executive vice president, Mastercard (NYSE: MA). “Working with Bread Financial and Victoria’s Secret, we’re bringing Victoria’s Secret shoppers compelling card products with rewards in categories most meaningful to them, both in-store and online.”

Victoria’s Secret Mastercard

The Victoria’s Secret Mastercard utilizes tap-to-pay technology, is compatible with all digital wallets and offers increased anti-fraud security.

In addition, a lucrative rewards scheme applies. Upon making a minimum purchase, eligible cardmembers will receive 5% back in rewards on Victoria’s Secret and PINK purchases (Gold tier cardmembers will receive 7.5% back in rewards), 2% back in rewards for specific bonus categories including travel, dining and streaming services, and 1% back in rewards for all other purchases outside of Victoria’s Secret.

“Our renewed agreement expands our product suite to include a co-brand card with Mastercard, enabling us to offer our award-winning credit and loyalty products to Victoria’s Secret customers, driving customer value and continuing our commitment to expansive innovation,” said Val Greer, EVP and chief commercial officer, Bread Financial.

Related Story: Mastercard Enters BNPL Fray With ‘Installments’ Product

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