Digital Assets: Oracle Red Bull Racing Seeks To Digitize Engagement With Fans On The Sui Blockchain
Oracle Red Bull Racing has inked a partnership with Mystem Labs for the Sui platform.
Oracle Red Bull Racing has announced a multi-year partnership with software company Mysten Labs to collaborate on Sui, which will serve as the team’s Official Blockchain partner. Sui, a Layer 1 blockchain and smart contract platform launched in May, offers innovative on-chain experiences and assets.
The team conducted thorough market research to find a blockchain solution that would enable race fans to engage in new and exciting ways. With Sui, fans will have access to a range of immersive digital experiences, enhancing their connection with Oracle Red Bull Racing on a global scale.
Christian Horner, the Team Principal and CEO of Oracle Red Bull Racing, said the team recognized the potential of blockchain technology to connect fans worldwide in a unique and forward-thinking manner. Partnering with Sui will improve accessibility, security, and engagement for fans.
Evan Cheng, the Co-Founder and CEO of Mysten Labs, observed that blockchain technology had the immense potential to transform transactions, interactions, and communications. The partnership aims to demonstrate the power of blockchain by creating communities centered around novel and groundbreaking connected experiences.
By joining forces with Mysten Labs and leveraging the capabilities of Sui, Oracle Red Bull Racing is poised to enhance its relationship with fans digitally and explore new possibilities for engaging with the global audience.
This partnership represents a strategic move by the team to embrace technological innovations and push the boundaries of fan experiences in the world of Formula 1.
Related Story: BlackRock Debuts Blockchain ETF In Europe
Image Credit: Oracle Red Bull Racing
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