Real Estate: Microsoft and Samsung in Transforming Digital Move


Samsung and Microsoft are teaming up to transform the property management industry through smart appliances and digital cloud technologies.  The goal of this partnership is to improve operations for buildings and maintenance and residents.  Samsung’s SmartThings platform will assist in building operations, asset management, and energy efficiency.  Samsung’s smart home appliances will also allow smartTVs and HVAC systems to be efficient and user friendly.  Similarly, Microsoft will implement its Azure Digital Twins technology and Microsoft Dynamics 365 Field Service.  The goal will be to increase efficiency for property management and maintenance.  This technology will utilize IoT data to tend to building tasks and issues in real time.  Microsoft’s Azure technology implements artificial intelligence to save time and resources.  Furthermore, the Dynamic 365 Field Service locates the person to carry out the proper operation in a timely manner.  

About the Partnership

The pairing is a crucial strategy and a step in the right direction for the real estate industry.  Samsung’s diverse range of technology such as mobile devices and data collection strategy works well with Microsoft’s artificial intelligence equipment.  Corporate vice president at Samsung Chanwoo Park stated “We believe collaboration with a key partner like Microsoft is essential for innovation, as the company shares our vision of inspiring the world to shape the future by innovating in technology and products…Providing building owners and operators with a robust and powerful set of tools to help them optimize their building costs and equipment, including the management of Samsung’s connected appliances and other devices, is paramount to our long-term alliance. Together with Microsoft, we are helping to solve real challenges faced by our customers by creating secure integrated insight and digital solutions that keep properties functioning sustainably and efficiently while providing better experiences for residents.” 

Industry observers are buzzing that if this parternship is successful, it is poised to create an effective strategy to increase efficiency and to save time and resources.  Samsung and Microsoft are determined to meet this goal and expand the capabilities of real estate management.  In addition to shaping the future of digital real estate management, the companies will execute a powerful marketing strategy.  According to real estate company Oxford Properties, the partnership between Microsoft and Samsung has great potential for both the industry and customers.  Ultimately, this marks great progress for all stakeholders in commercial real estate.

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