EinsteinGPT will integrate with OpenAI to provide Salesforce customers with out-of-the-box generative AI capabilities.

Salesforce (NYSE: CRM) has launched Einstein GPT, the first generative artificial intelligence (AI) technology for customer relationship management (CRM). The technology will produce AI-created content across all sales, marketing, IT and service interactions, creating personalized emails and responses and generating targeted content for marketers. (Salesforce)

EinsteinGPT infuses Salesforce’s own AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud. Customers can also link the data to OpenAI’s advanced AI models, using natural-language prompts directly within their Salesforce CRM.

Salesforce has therefore combined OpenAI’s enterprise-grade ChatGPT technology with its private AI models to deliver trusted, AI-generated content.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Marc Benioff, founder of Salesforce and a former Oracle executive, in a statement. “This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.”

Messaging platform Slack, which is Salesforce owned, also gets to integrate with ChatGPT.

Salesforce Ventures, the company’s global investment arm, has also launched a $250m Generative AI Fund, investing in high-potential start-ups, bolstering the ecosystem and promoting development of responsible, trusted, and generative AI.

The inaugural investment from this fund has gone to Toronto-based Cohere AI.

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