Artificial Intelligence: Salesforce Launches EinsteinGPT, Or CRM Powered By Generative AI

March 8, 2023 | Artificial Intelligence, News

EinsteinGPT will integrate with OpenAI to provide Salesforce customers with out-of-the-box generative AI capabilities.

Salesforce (NYSE: CRM) has launched Einstein GPT, the first generative artificial intelligence (AI) technology for customer relationship management (CRM). The technology will produce AI-created content across all sales, marketing, IT and service interactions, creating personalized emails and responses and generating targeted content for marketers. (Salesforce)

EinsteinGPT infuses Salesforce’s own AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud. Customers can also link the data to OpenAI’s advanced AI models, using natural-language prompts directly within their Salesforce CRM.

Salesforce has therefore combined OpenAI’s enterprise-grade ChatGPT technology with its private AI models to deliver trusted, AI-generated content.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Marc Benioff, founder of Salesforce and a former Oracle executive, in a statement. “This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.”

Messaging platform Slack, which is Salesforce owned, also gets to integrate with ChatGPT.

Salesforce Ventures, the company’s global investment arm, has also launched a $250m Generative AI Fund, investing in high-potential start-ups, bolstering the ecosystem and promoting development of responsible, trusted, and generative AI.

The inaugural investment from this fund has gone to Toronto-based Cohere AI.

Related Story:  Consulting Firm Bain Announces Global Services Alliance With OpenAI

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Digital Assets: Ledger, Maker Of Crypto Security Hardware, Raises Nearly All Of $100M Series C Round
March 31, 2023     Digital Assets, News, Venture Capital

Paris-based startup Ledger, which makes hardware wallets for cryptocurrency investors, has raised €100m ($109m) in funding, valuing the company at €1.3bn. The round was led by investors including Digital Finance…
FinTech: Cogo And Eliq Partner To Help Banking Customers Enhance The Energy Efficiency Of Their Homes
March 31, 2023     ESG and Sustainability, FinTech, News

Cogo, a fintech which collaborates with banks to assist customers in decreasing their carbon footprint as a carbon footprint management firm, is partnering with Eliq, a company that specializes in…
Venture Capital: The LSP Dementia Fund Closes €260M (US$283M) To Address Dementia, One Of The Most Significant Health Crises Of Our Era
March 31, 2023     Latest News, News, Venture Capital

The LSP Dementia Fund has reached a final close at €260 million (US$ 283 million), surpassing its initial target of €100 million. The fund, which is managed by EQT Life…
Artificial Intelligence: The DAGGER AI Model Gives Advance Warning Of Dangerous Solar Storms
March 31, 2023     Artificial Intelligence, News

Researchers have developed an AI-based model that combines satellite data and machine learning to predict where an impending solar storm will strike on Earth, offering 30 minutes of advance warning….