Artificial Intelligence: Salesforce Launches EinsteinGPT, Or CRM Powered By Generative AI

March 8, 2023 | Artificial Intelligence, News

EinsteinGPT will integrate with OpenAI to provide Salesforce customers with out-of-the-box generative AI capabilities.

Salesforce (NYSE: CRM) has launched Einstein GPT, the first generative artificial intelligence (AI) technology for customer relationship management (CRM). The technology will produce AI-created content across all sales, marketing, IT and service interactions, creating personalized emails and responses and generating targeted content for marketers. (Salesforce)

EinsteinGPT infuses Salesforce’s own AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud. Customers can also link the data to OpenAI’s advanced AI models, using natural-language prompts directly within their Salesforce CRM.

Salesforce has therefore combined OpenAI’s enterprise-grade ChatGPT technology with its private AI models to deliver trusted, AI-generated content.

“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,” said Marc Benioff, founder of Salesforce and a former Oracle executive, in a statement. “This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways.”

Messaging platform Slack, which is Salesforce owned, also gets to integrate with ChatGPT.

Salesforce Ventures, the company’s global investment arm, has also launched a $250m Generative AI Fund, investing in high-potential start-ups, bolstering the ecosystem and promoting development of responsible, trusted, and generative AI.

The inaugural investment from this fund has gone to Toronto-based Cohere AI.

Related Story:  Consulting Firm Bain Announces Global Services Alliance With OpenAI

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Artificial Intelligence: AMD Takes On Rivals In The AI Chip Sweepstakes
December 7, 2023     Artificial Intelligence, News

Chipmaker AMD (NASDAQ: AMD) has unveiled a range of innovative AI solutions spanning from data centers to personal computers. The AMD Instinct MI300 Series features data center AI accelerators, while…
Digital Assets: Robinhood Debuts Crypto Trading On Its App In The EU
December 7, 2023     Digital Assets, FinTech, News

Robinhood (NASDAQ: HOOD) has launched its Crypto app in the European Union (EU), allowing eligible customers to engage in crypto trading with the added incentive of earning Bitcoin rewards. Customers…
FinTech: Samsung Electronics Ties With Mastercard’s Wallet Express
December 7, 2023     FinTech, News

Samsung Electronics (KRX: 005930) and Mastercard (NYSE: MA) have partnered to launch the Wallet Express program, offering banks and card issuers a cost-effective way to expand digital wallet offerings. Through…
Venture Capital: Revaia, Europe’s Biggest Female-Led VC Firm, Racks Up $160M For Second Fund
December 7, 2023     ESG and Sustainability, News, Venture Capital

Revaia, Europe’s largest female-founded venture capital firm, has successfully raised €150 million ($160 million) for its second fund, Revaia Growth II. The funding was secured from sovereign wealth funds, family…