Klarna is one of the first brands to work with OpenAI to use its protocol to build an integrated Plugin for ChatGPT.

Klarna, the global retail bank, payments, and shopping service, has announced a collaboration with OpenAI to provide a highly personalized and intuitive shopping experience through ChatGPT. Klarna’s engineering teams have collaborated with OpenAI to build an integrated plugin for ChatGPT, enabling curated product recommendations for users who ask the platform for shopping advice and inspiration, along with links to shop those products via Klarna’s own search and compare tool.

This collaboration enables Klarna to create value and sale opportunities for its 500,000 retail partners and a highly individualized shopping experience for consumers. (Klarna)

Sebastian Siemiatkowski, Co-founder and CEO of Klarna said: “I’m super excited about our plugin with ChatGPT because it passes my ‘north star’ criteria that I call my ‘mom test’, i.e. would my mom understand and benefit from this. And it does because it’s easy to use and genuinely solves a ton of problems – it drives tremendous value for everyone.”

The plugin will be gradually enabled for ChatGPT users (starting with ChatGPT Plus subscribers in the US and Canada), and over time will become available to more users and regions following a period of safety testing, development, and improvement.

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