Tom Steyer has apparently not paid attention to the talking points of Sens. Bernie Sanders and Elizabeth Warren

Tom Steyer used to run a hedge fund. Now, he wants to be the President of the United States. His campaign strategy, however, is quite unprecedented. Both Steyer and Michael Bloomberg are buying up television advertising space at a breakneck pace.

The two Democratic candidates have purchased $200 million in advertising space in states like Iowa. Steyer has purchased $83 million in advertisements.

Steyer has turned his attention to four early voting states. His campaign has bought about $37 million in Iowa, South Carolina, Nevada, and New Hampshire. Since entering the race, Steyer has doubled the combined marketing budgets of competitors Peter Buttigieg, Joe Biden, Bernie Sanders, and Elizabeth Warren in those states.

That said, Steyer finds himself in 5th place in the polls. A November Quinnipiac University poll for South Carolina puts him with 5% support. Former Vice President Joe Biden is in first place with 33% of the vote in the state. Elizabeth Warren has 13%, while Bernie Sanders holds 11%. Buttigieg finds himself in fourth place with 6% of the vote.

Tom Steyer Iowa Caucus

According to a report out of Iowa, Steyer appears to spend a massive amount of money during this campaign season. Steyer reportedly will put at least $100 million into his pursuit of the White House.

Steyer has presented himself as an “anti-billionaire” and staunch opponent of Donald Trump. Despite making a vast amount of money as a hedge fund manager on coal investments, he has centered his campaign around climate change.

Related: Former Hedge Fund Manager Tom Steyer Would Like to Be President