FinTech: Twitter Embarks On Plan To Morph Into A Financial SuperApp, Ties With eToro

April 13, 2023 | FinTech, News
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Musk has said that he wants Twitter to become “the biggest financial institution in the world.”

Twitter has partnered with eToro, an online brokerage, to offer users the ability to buy and sell stocks, cryptocurrencies, and other assets through the platform. This move is part of Elon Musk’s vision of turning the service into a “super app” that offers users financial services on top of social media.

Currently, Twitter displays real-time trading data from TradingView on index funds and certain shares using a “cashtags” feature. With the eToro partnership, the cashtags feature will cover a much bigger range of financial instruments and assets.

Users will also be able to click a button that says “view on eToro” and be directed to the eToro platform to buy and sell assets.

eToro has over 32 million registered users across Europe, Asia, and the United States, and its most popular feature is the ability to replicate the strategies of other, successful traders. The partnership with Twitter will enable eToro to reach new audiences and connect better with the brands of both companies.

This deal marks a rare and noteworthy business move for the social media app since Elon Musk took over as CEO and bought the platform for $44 billion last year. Under Musk’s leadership, the company has reduced its headcount from 8,000 to 1,500 to reduce costs and reach profitability. Musk’s goal is to turn Twitter into a “super app” that offers users a range of services, including instant messaging, banking, and travel.

The partnership with eToro is part of Musk’s plan to transform Twitter into a “financial institution” and expand its focus on finance.

Musk has previously said that he wants the company to become “the biggest financial institution in the world.”

Related Story:  Mass Firings At Twitter Include Its Ethical AI Team

Image by Photo Mix from Pixabay

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