Venture Capital: BlackRock Leads $190M Series D Round in Contentsquare

May 19, 2020 | News, Venture Capital

Contentsquare provides insights to businesses on how customers interact with their websites.

Contentsquare has raised $190 million in a Series D round led by BlackRock (NYSE: BLK). The startup previously raised $60 million in a Series C in January 2019. Cumulatively, it has raised  $310 million since its formation in 2012. (Crunchbase)

Most of Contentsquare’s existing investors namely, Bpifrance (through their Large Venture fund), Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14, and KKR participated in the latest round.

BlackRock’s Nathalie von Niederhausern will join Contentsquare’s board of directors.


The company provides a cloud-based SaaS that analyses how customers interact with the web, mobile, and apps belonging to a business. The insights generated from this analysis help the business to create superior customer experiences. They can, therefore, increase revenue, engagement, and growth.

Contentsquare can help businesses with a digital customer interface answer the question of where they are losing customers as well as the why of it.

The company claims to have 700 enterprise customers including 30% from the Global Fortune 100.

It analyses 10 trillion consumer interactions including $ 1.4 billion of e-commerce sales per day. It claims to represent “one of the biggest benchmarks of digital behaviors in the world.”

The company grew its annual recurring revenues by about 200% in 2019. It has doubled its staff in the last 12 months.

Last month, it launched new solutions to help businesses make more sophisticated data-driven decisions. The new Merchandising, Insights, who and Troubleshooting solutions provide visual analysis and granular recommendations based on the fullest set of variables influencing digital consumer behavior including content, UX, performance, product, and competitive pricing.

Contentsquare and COVID-19

“We have the ambition to accelerate the world’s digital transformation, by unlocking a full understanding of online behaviors,” said Jonathan Cherki, Founder and CEO, Contentsquare, in a statement.

Contentsquare created the Covid-19 eCommerce Impact Data Hub to help its customers navigate the massive changes wrought by the coronavirus epidemic.

The Hub provides week-to-week tracking and analysis of the pandemic on digital consumer behavior across various industries and geographical locations.

BlackRock on Contentsquare

“Already a fast-growing market, experience analytics is now a must-have for businesses,” said BlackRock’s Niederhaeusern. “Contentsquare has unique assets: strong behavioral data and AI algorithms, a deep understanding of digital consumers, a large database of benchmarks, a great leadership team, and R&D depth. With their client roster, they are defining the experience analytics market globally.”

Related Story:  Alternative Investments: Breaking Down the BlackRock 2020 Forecast                                                 

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.

Alt Insights

May 21, 2020

Venture Capital: British Startup Offers Travel Jaunts on the Never-Never

Venture Capital: British Startup Offers Travel Jaunts on the Never-Never

Latest Alternative Investment News
Liquid Alternatives: RIP 60:40. Liquid Alts Solve the New Equation
May 22, 2020     Latest News, Liquid Alternatives, News

Volatile equity markets and declining fixed income yields have turned the traditional 60:40 portfolio allocation between stocks and bonds on its head. According to one study, an investor would today…
Digital Assets: The Texas Grid Pays Thiel-backed Layer1 to not Mine Cryptos in August
May 22, 2020     Digital Assets, News

Layer1, the bitcoin miner backed by the likes of top-flight VC Peter Thiel and early-stage investor Shasta Ventures, based its operations in west Texas to take advantage of cheap power….
Venture Capital: Beijing-based start-up Missfresh May Soon Nab $500M
May 22, 2020     News, Venture Capital

The Covid-19 has boosted the fortunes of online grocery delivery start-up Missfresh. Locked-in families have stepped up their demand for groceries and fresh foods to be delivered at home amidst…
Fintech: Visa Enters an Investment and Strategic Partnership with GoodData
May 22, 2020     FinTech, News

Global analytics firm GoodData announced it had received an investment from Visa Ventures, the corporate venture investment division of payments giant Visa (NYSE: V). GoodData also said the two companies…

Scroll to Top