Aeropostale is offering 10 lucky fans a chance to win a Tesla.

Fashion brand Aeropostale has partnered with MetaversePlus and Authentic Brands Group to create an immersive experience for its fans in the metaverse. The partnership will use non-fungible tokens (NFTs) and virtual experiences to build community and offer members-only perks and promotions.

The first phase of the project, AeroPax, will launch on March 23 and will feature a collection of 30,000 unique NFT avatars with different traits, styles, personalities, and abilities, including the chance to be featured on the brand’s digital channels. AeroPax will act as users’ interactive avatars and provide digital access passes to virtual worlds, including AeroWorld. (CISION PR NEWSWIRE)

In celebration of the launch, Aéropostale is offering 10 lucky fans a chance to win a Tesla.

Phase two of the project will offer users a sneak peek into AeroWorld, where they can claim unique avatar characters, access virtual and in-person experiences, and collect in-game points redeemable for exclusive merchandise and other VIP perks.

Aéropostale aims to make its brand a leading player in the Web3 space and help mold the future of community and customer engagement in the digital universe.

Authentic Brands Group, which owns Aéropostale, is a global brand development, marketing, and entertainment platform with a portfolio of over 40 iconic brands generating approximately $24.4 billion in global annual retail sales.

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