Artificial Intelligence: Mars Wrigley And Google Cloud Collaborate On A “Cakie”

A cakie is a hybrid between a cookie and a cake.

Google Cloud and Mars Wrigley UK found out whether taste can be digitized by using AI to develop the first-ever Maltesers AI Cake.

Maltesers are a popular British candy made by Mars. They have a malted milk center with a delicious chocolate coating. Top Google Cloud engineer Sara Robinson decided to bake something that included Marmite, the sweet-or-savory brown spread so popular in the UK, and Maltesers. (Google)

Her inspiration? Google Search Trends. A top search around “sweet and salty” was “Is Marmite sweet or savory?”

Jumping into the Maltesers + AI kitchen collaboration With Mars, Robinson devised a strategy: use machine learning to create the base recipe for this dessert, and then find tasty ways to incorporate both Maltesers and Marmite.

The AI in the cakie

Robinson wrote a new machine learning model that learned from hundreds of recipes for cakes, cookies, scones, and the like. Once it had a handle on all the ingredients that make up these confections, Robinson reversed course and asked the model to spit out recipes.

She then actually tested these recipes in her kitchen to find out one that was ideal. It was only a simple matter thereafter to inveigle three surprise Maltesers in the middle of the cake and add a cookie layer on top. The cookies became the base when you flipped the cake out, post-baking.

The final touch: A Marmite-infused buttercream topping!

Amateurs: Rise and bake

“AI is a powerful tool and I love thinking about fun, new applications of it. In this case, maybe it will even inspire other amateur bakers out there to build their own creations,” said Robinson.

“I set out to build a model using Google Cloud AI that could provide the basis for a new recipe featuring Maltesers. Baking is an art as well as a science – it requires finding a delicate balance of ingredients, sprinkled with a bit of magic. AI is the foundation, and human creativity combined with technology made this project shine.”

Related Story:  Monolith’s AI Found The Best Recipe For American Style Fluffy Pancakes

Image Credit: Google Cloud                                                 

Free Industry News

Subscribe to our free newsletter for updates and news about alternatives investments.

  • This field is for validation purposes and should be left unchanged.


Latest Alternative Investment News
Digital Assets: MicroStrategy To Pay Directors In Bitcoin
April 12, 2021     Digital Assets, News

In a unique plug for bitcoin’s adoption, MicroStrategy (NASDAQ: MSTR), the business information firm, has decided to pay its non-employee directors in bitcoin. The company has been a trendsetter, setting…
Alternative Investments/Digital: Yet Another Bitcoin ETF Application; Galaxy Digital Is The Latest Hopeful

Galaxy Digital, the cryptocurrency investment firm led by Mike Novogratz, has filed an application with the SEC to launch a bitcoin ETF that will trade on the NYSE Arca. The…
Artificial Intelligence: Microsoft Eyeing Acquisition of Nuance Communications (Bloomberg)

Microsoft (NASDAQ: MSFT) may buy Nuance Communication (NASDAQ: NUAN) at a valuation of $56 per share, according to Bloomberg, which cited unnamed people who were familiar with the matter. The…
Venture Capital: Supervest, A Platform That Matches Loan-Seeking Merchants With Investors, Is Seeking Funds
April 12, 2021     FinTech, News, Venture Capital

Supervest calls it a new asset class. Merchant cash advances (MCA) are a form of short-term financing for merchants in the form of a sales agreement in which capital is…