AI will be critical to the growth of augmented reality, including AR glasses.

Snap (NYSE: SNAP), the parent company of Snapchat, has hinted at future AR glasses powered by generative AI technology. CEO Evan Spiegel stated that AI will be critical to the growth of AR, including AR glasses, and that the company is thinking about integrating AI into its Lens Studio technology. (daijiworld.com)

Snap has 3 million lenses built by 300,000 creators using its Snap ML tools in Lens Studio. The company’s Spectacles product, the latest version being Spectacles 3 with 3D filters and AR graphics, could also benefit from AI’s impact on the AR development process.

Spiegel believes that generative AI can help build more 3D models quickly, unlocking the full potential of AR.

“If we think longer term, five years this is going to be critical to the growth of augmented reality. So today, if you look at AR, there’s just a real limitation on what you can build in AR because there’s a limited number of 3D models that have been created by artists,” the CEO was quoted as saying.

Snap recently shut down its camera app for Mac and PCs.

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